Buying a diamond is tricky. Aside from receiving so much misinformation which is free and abundant on the internet, many sales people at jewelry stores often fail to build trust and rapport with their customers. It doesn’t help that online sellers also focus on quality through diagrams, confusing math & fancy light return descriptions. An approach I like to take is contrarian, because many people hesitate to buy diamonds apparently because of a fabricated notion of scarcity which they suspect not to be true.
This article isn’t about that apparent scarcity; it’s about the facts behind diamond grading, and regardless of your position on diamonds, it is a crucial concept to understand about diamond ‘quality’.