White Gold or Platinum?

White Gold or Platinum |Best Metal Choice for Rings | Facets Singapore

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Which precious metal do I choose ?

White gold and platinum are amongst the most popular precious metals for fabricating fine jewellery and diamond engagement rings, so the question we often get asked is –

Which one should I choose?

Though they may look identical from afar, sharing a polished silvery hue, there are in fact various attributes which set white gold and platinum apart.

To make the right choice, let’s take a look at how the two metals compare in terms of appearance, durability and cost.

Appearance & Composition

As previously mentioned, white gold and platinum tend to look similar in colour and feel, but are actually quite different. While platinum is naturally greyish-white in tone, white gold is brighter and whiter.

White gold is a lovely rich to the feel metal and often the more popular choice for diamond jewellery. It is noteworthy that white gold is an alloy of pure ‘yellow’ gold combined with a variety of white base metals.

It is usually available in 14 Karat (58.5 % pure gold) or 18 Karat (75% pure gold) versions and consists of yellow gold combined with other white metals such as palladium, silver or nickel to give it some unique physical properties before finally being electroplated with hard wearing rhodium to give it that shiny tough ‘white’ finish. It is this appearance that gives white gold jewellery that bright shiny look (unlike platinum) when first viewed in a showroom.

Platinum for jewellery or PT950, on the other hand is considered one of the purest and most stable metals with a 95% platinum content (mixed with 5% iridium or cobalt for strength). PT 950 is about 25% denser (hence heavier) than white gold and results in finished jewellery that looks and feels more luxurious.

On the downside, it is a heavier metal to wear and carry, so this is an important consideration if deciding between the two. We suggest trying on both white gold and platinum models (if available) to compare and see if you are comfortable with the additional weight.

Wedding Bands - 18K WG unplated, 18K rhodium plated and platinum

Notice the yellowish base METAL colour of the unplated white gold (far left) and the silvery-grey tone of the platinum - as compared to the rhodium plated white gold ring in the middle.

Durability & Maintenance

It is a common belief that being ‘precious metals’ and because they look similar, white gold and platinum will also perform the same over time. It is important to understand that they both age and handle surface abrasion in different ways.

In comparison to platinum, white gold is harder, less malleable and less likely to bend but could be more prone to surface damage due to abrasion and metal stress - sometimes due to incorrect alloying. When white gold jewellery appears visibly scratched, the surface coating is usually etched away and the underlying metal becomes visible.

Eventually, and with constant use, the white rhodium plating can fade away completely to lay bare the underlying yellow toned metal which is predominantly yellow gold. A round of careful polishing and a tough new layer of rhodium will restore it to its original beauty.

In the case of platinum, surface or slightly deeper scratches merely shift the surface metal overtime from one spot to an adjoining area, resulting in a dull well-worn look called a patina, which also visibly dulls its original shiny appearance. Some people prefer this well worn look as it brings out the comparative sparkle of the diamond(s) in the jewellery.

Platinum is also a stronger (but less rigid) and a more durable metal (also 25% heavier than 18K white gold), so it loses very little surface material due to daily wear and tear. In theory, it should withstand many more years of use over white or yellow gold without the need for repair or refurbishing. The durability aspect of platinum is one of its strongest advantages.

White gold is more easily worked and fabricated than platinum, having a lower melting point and a less dense structure. Platinum fabrication requires experienced jewellers and higher working temperatures (1700°C). In addition, platinum craftsmen need more skill when resizing and repairing such pieces.

A 14K or 18K gold alloy is preferred for use in intricate well defined jewellery designs where structural strength, high polish, hardness or springiness is required (eg: earring backings or locking clasps)

In fairness to both metals, a well-made piece of jewellery should last for generations, whether crafted in white gold or platinum

Cost

A key factor in determining one’s choice of metal when creating jewellery is price. In the context of the present, it is a bit of a toss-up between the two metals as to which is the more affordable option.

White gold has traditionally had a price advantage over platinum as gold has all along trailed platinum on price, being in the not so distant past, anywhere between 40-60% cheaper than platinum. That no longer holds true.

Particularly so, in the past 6-7 years, the tables have turned and now gold alloys lead platinum in price by anywhere between 50 to 80%, making platinum the front runner (if the preference is for white metal jewellery and weight is not a concern).

However, higher labour and fabrication costs for platinum, and the denser nature of this metal means the use of 25% more weight for the same piece made in white gold. This sort of minimises the advantages of a cheaper base price for platinum, rendering the finished piece made from the two metals almost equivalent or even giving a slight price disadvantage to platinum.

Craftsmen and fabricators of platinum jewellery are far less in number worldwide than are gold jewellery craftsmen, making platinum jewellery generally scarcer than white gold in the stores. Gold being more widely available and socially preferred, due to a strong investment appeal over platinum in many countries, is also a reason for the popularity of white gold over platinum.

Platinum is still considered by many to be a ‘premium’ metal and is perceived to be more desirable due to historical reasons.

The factors working in favour of platinum are:

Platinum being harder to work with has traditionally been considered a more exclusive and superior metal to gold (remember Platinum Jubilee always comes later than Gold Jubilee)
Platinum alloys used in jewellery are purer with a 95% platinum content

It is 30 times rarer and the annual mined output is a fraction that of gold

In summary, white gold is considered more 'investment-friendly' and ubiquitous. If it’s a bright shiny look that you are after and convenience is a consideration, I suggest going with white gold

Platinum may seem like the costlier option initially, but its enduring nature makes it worthwhile in the long run. If exclusivity and durability is a desire, then platinum is the obvious choice

Facets is one among a handful of jewellers in Singapore that offer bespoke platinum jewellery fabrication.

Allergic Reactions

When comparing and considering metals to choose from, it is good to bear in mind the likelihood of the wearer encountering allergic reactions or minor skin irritations.

Platinum used in jewellery or PT 950 is a very inert metal being 95 % pure. It is the only hypoallergenic precious metal besides pure 24 karat gold suitable for jewellery use.

Since white gold is made from a combination of metals, and some folks may likely develop allergies to nickel (for instance), it is best to opt for platinum if you know that you are particularly sensitive.

Other Gold Colours

Three colour (YWR) gold eternity bands.

The ‘white’ look is not for everyone and so luckily in such cases, there are the options of making your jewellery using yellow gold or rose gold.

Yellow Gold

Pure gold is a relatively soft metal. For jewellery use, it almost always needs to be alloyed with moderator metals that give it the workability and strength for daily wear. Yellow gold is pure gold alloyed with metals such as zinc, silver and copper. The base yellow colour changes with the proportion of alloy metals used.

Among all the gold varieties, it is more hypoallergenic than white gold and the easiest to maintain. Yellow gold settings look great on tanned/darker skin tones and match well with diamonds of lower colour grades as well.

Rose/Pink Gold

Rose gold is made of pure gold mixed with copper and silver alloys. The mix of these metals is what gives it its pinkish/rosy colour – the more copper mixed in, the more pink it becomes.

Cost wise, rose gold is marginally more affordable than white because copper as an alloy metal, costs less. It is also more durable than the other two colours of gold because of the inherent strength of the copper but it does take on a surface tarnish over time if the copper content is not well controlled.

However, rose gold is not considered hypoallergenic. Its popularity varies with changing fashion trends and it isn’t as popular as white or yellow gold when it comes to fine jewellery.

Final Thoughts

Ultimately, the metal you choose is largely based on your personal preference, style, skin tone, budget etc.…. so, it is always prudent to be equipped with the knowledge to make that decision yourself.

Platinum is naturally white, hypoallergenic, more durable and heavier - giving it a greater heft and perceived value. White gold has a naturally yellow base, needs regular re-plating, is brighter and shinier, and presently weight for weight, a bit more expensive than platinum. But it is still the more popular and socially desirable metal choice for high-end diamond jewellery. Both these cool metals are the ideal choice for setting white colourless diamonds (D-H colour).

The bright yellow or rose gold colours bring a warmth to jewellery that perfectly complements the warm tone of tinted near-colourless diamonds (I-M colour). With 14K or 18K yellow gold options, should you change your mind later as to colour, a simple re-plating can completely change the look of the jewellery and enable you to follow the fashion trends of the future – i.e. yellow gold plated into white or rose gold and vice-versa.

Book an appointment with us to get started on your journey towards creating that perfect piece of jewellery! Have you already selected the metal for the setting?